Slovácké léto 2014–2020

About This Project

Slovácké léto is one of the most significant sport and culture events in the region. Our successful cooperation began in 2014 when we introduced modernized visual style emphasising family time and beautiful summer atmosphere.

We decided to continue the trend in the 2015 as well. One of the main objectives was to raise awareness of this event on the social media, which is regularly used by the target audience. We did not forget about traditional fundraising activities. Slovácké léto donates one Czech crown for every person attending the Facebook event.

The newest trends have been emphasized by microsite letojevnas.cz, that captured the atmosphere of the last year event on video, and by the sold out fashion collection of Slovácké léto available in turquoise and lime colours.